Cookie Crisp, a popular cereal brand, was initially introduced in 1977 as a wizard with the power to turn anything into chocolatey cereal. The first mascot, Cookie Jarvis, was voiced by Lennie Weinrib and was a wizard with a wand, robe, and white beard. He presided over Cookie Crisp until he was replaced by the mascot Chip.
In the early 1980s, the original mascot, Cookie Jarvis, set an imaginative stage for the brand. After obtaining the cookie Crisp license, General Mills made Chip the primary mascot of the cereal. In 2005, Chip was redesigned again, bearing no resemblance to the original Chip. Chip was redesigned into a wolf with the same thieving characteristics as Cookie Crook. In 1997, General Mills bought the trademark and booted Cookie Crook and Cookie Cop from their mascot spots.
In 2012, the Cookie Crisp box was given a redesign to reflect Chip the Wolf’s recent makeover. Chip’s new mascot, Chip the Dog, appeared in TV commercials as far back as 2009. Since then, the brand has had several mascots, including Cookie Crook, Cookie Cop (Officer Crumb), and the infamous “Cookie Crook”.
The mascots have evolved over time, from being a thieving pet wanting to steal cookie crisp to a kind-hearted character. The mascots have evolved from being a villain to a friendly character, reflecting the brand’s commitment to kindness and innovation.
📹 #ForEveryone: Why did the Cookie Crisp mascot change?
Those of you old enough surely remember the classic cop and robber gimmick that ran through Cookie Crisp cereal commercials …
📹 Cookie Crisp
You can’t have cookies for breakfast! You can if it’s Cookie Crisp. This delicious cereal, introduced from Ralston, has changed …
Cookie Crisp is one of my favorite tasting cereals, definitely in the top 5 of all time! I only ate the Chocolate Chip flavor, and absolutely loved it! I have such fond memories of enjoying Cookie Crisp as a child. It’s just a shame that the recipe changed after Ralston sold the cereal to General Mills in 1997. It’s a shame kids of the next generation didn’t get to enjoy the great old recipe like we did back in the day.
Just perusal this one again and I wanted to say that I 100% agree with you that it doesn’t taste the same as it did when Ralston was making the cereal and nowhere near as good. It’s a shame they changed it and I wish they didn’t fix what wasn’t broke in the first place. Ralston was quite the cereal powerhouse when we were kids. General Mills is hoarding a lot of gems in their “vault” that they could easily bring back but don’t. Along with their acquisition of the Ralston brands of cereals, the possibilities would be endless of the magic that could return to the breakfast table. I think I have a nostalgic cereal addiction. Lol
I remember eating these in the early 90’s & they tasted amazing. The newer recipe tastes no better than average. I miss the old recipe, but a Chips Ahoy cereal is out now & it tastes a lot better than the current Cookie Crisp. I loved the Peanut Butter Cookie Crisp & was sad when they were discontinued, but a Nutter Butter cereal is out now (which is one of the best cereals currently IMO) & they taste similar so I don’t miss them now.
Cookie Crisp was introduced in 1977, it was originally produced by Ralston Purina until they sold the trademark to General Mills in 1997. From its introduction in 1977 until the early 1990s, Cookie Crisp was available in three varieties: Chocolate Chip Cookie Crisp, Vanilla Wafer Cookie Crisp and Oatmeal Cookie Crisp. Peanut Butter Cookie Crisp was introduced in 2005 but was phased out by 2007. Double Chocolate Cookie Crisp was introduced in 2007. Sprinkles Cookie Crisp was introduced in July 2009. This variety contains crisps shaped like tiny vanilla cookies topped with tiny multicolored sprinkles. Birthday Cake Cookie Crisp was introduced in March 2018.
What’s up buddy? You do alot if 80’s cereal reviews, which is so good for my soul, as I am a huge 80’s fanatic, & I have my own therapy called nostalgia therapy! And perusal old articles, cartoons, commercials, listening to music, TV shows, etc. from 50’s through the 80’s/early 90’s, and I noticed you have not done one on Waffle O’s yet!? It came in Regular maple syrup flavor in 1980, & then my favorite, blueberry in 1982! They wee so amazing! If you could review these, I would appreciate it! Thank you! I’m a huge fan! Just discovered you two days ago, & I’ve been binge perusal! I LOVE CEREAL! Thank you for what you do, it’s truly been taking me back!
I agree bro…cookie crisp is Definitely NOT the same as when we were kids, I know you said you were born in 1976, I was born in 1975, & cookie crisp in the 80’s was WAY better! I was so hoping you would mention that! I try to tell my son that it was so much better, I didn’t realize it was because they switched companies! I knew the formula was different for sure though! Thanx for doing this one!
I was the guy who killed off the Burglar and the Cop. When General Mills bought the brand, we (their advertising agency) felt there were too many characters, and that kids couldn’t relate to any of them. Actually the commercials were shown to kids in focus groups, and no one liked the Burglar or Cop….but they loved Chip! So Chip became the star….until Cookie Crisp went global. In other countries they eat dogs! So having a dog mascot became a problem. Fortunately no one eats wolves….so Chip grew fangs and is still howling for Coooooookie Crisp to this day.
King Vitamin and Cookie Crisp were my faves growing up. KV cause it’s what I had a lot cause growing up poor, you ate the cheap cereal. When We had a little extra money, I got a box of Fruity Pebbles, or Cookie Crisp. Neither taste the same as the old formula. Fruity Pebbles tastes more chemical and artificial now, while Cookie Crisp tastes like cocoa dusted cardboard now. A LOT of cereals cut back on sugar when the US became more health conscience for children, linking sugar to obesity and diabetes.
I know I’m up there in age cause I remember “Cookie Jarvis” well but don’t know any of the other mascots. My parents didn’t buy Cookie Crisp often but I do remember liking it. It’s a shame they can never keep things as they are. It’s always about cheapening down the quality so they can increase their bottom line$$$$$.
yet another sugary children’s novelty cereal that I just despise, despite always wanting to try it when I was a kid. interesting to know that in my region Ralston still makes a wide variety of generic cereals including Cookie Crisp right next to the General Mills counterpart. how can I do that if they sold the rights