This comprehensive guide outlines the process of creating and publishing your own tarot deck, from designing the cards to printing and marketing them. The process involves deciding the purpose, creating and designing the images, designing the box, writing the booklet, preparing files for print, and marketing and selling the deck.
The average cost of self-publishing a 78-card deck in U.S. dollars is around $20,000. To achieve this, one must have a business license, trademarks, and an intellectual property lawyer. Registering the deck with book distributors like Ingram, Gardners, and Nielsen can help increase its visibility.
Printing usually takes a few weeks, and shipping can be extra time, especially during uncertain times. One option is to use a “print on demand” website like makeplayingcards, where users upload their images and pay for the deck to be made. However, it can take at least a year for the deck to be printed, and the only money from your creation will be in the form of the deck itself.
Some companies accept proposals for self-publishing tarot decks, but it is important to note that every item listed is materials only. For example, Printer Studio charges $15 each for 1-15 decks (thinner 300 gsm cardstock) and can be printed in small batches and sold within your community without officially publishing it as a book.
In conclusion, creating and publishing your own tarot deck requires a combination of planning, creativity, and the right partners. By following these steps, you can create a unique and successful tarot deck that reflects your vision and can be shared with others.
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