Hook ‘Em, the official costumed mascot of The University of Texas at Austin’s athletic teams, is a prominent figure at various sports events. He made his first public appearance in 1974 and is now seen on the sidelines of Darrell K Royal–Texas Memorial Stadium during football games and at the Moody Center for basketball games. The hand sign, created in the late 1970s by head cheerleader Harley Clark and roommate H.K. Pitts, is a symbol of the university’s commitment to fan interaction and inclusivity.
The “Hook ’em Horns” hand sign was created in 1955 by head cheerleader Harley Clark and his roommate H.K. Pitts, who were making shadow puppets by the light of a lamp in their dorm room. Gene Simmons’ short-lived attempt to trademark the hand gesture, also known as the “hook ’em” sign, gained popularity among Longhorns fans and rock ‘n’ roll fans. Hook ‘Em has been the face behind the mascot for the past four years, and he is known for his great mobility and captivating appeal to onlookers.
In addition to being a fan of music, Hook ‘Em has recently joined Major Lazer on stage at the University of Texas. The gesture is meant to approximate the shape of the head and horns of the Texas Longhorn Bevo, and the mascot is well-known for his great mobility and captivating appeal.
📹 Alcalde Docs | Inside Look at Being Texas’ Hook ‘Em Mascot
Hook ‘Em can boost just about any Longhorn’s spirits—here’s what it takes to be the student behind the mask.
📹 Longhorns mascot Hook ‘Em steals the show
Longhorns mascot Hook ‘Em stole the show while KXAN covered “Mooov-In Day.”
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