Why The Mascot Of A Fast-Food Restaurant Is Red Stripes?

Fast food logos like McDonald’s and KFC are red because researchers believe that the color can stimulate something in the brain to make customers hungry. The ketchup and mustard effect is another reason why many fast food chains use red in their logos. The average human can see ten million colors, but red is special. Studies have shown that red is stimulating, exciting, and associated with activity. However, this doesn’t necessarily mean that it makes you hungry.

Red and yellow colors when it comes to food are known to be attracted to human beings when it comes to food. Red is a symbol of joy and optimism. The shifting appearances of fast food’s most enduring mascots, from Burger King’s “king” to Jack in the Box, are because those colors are known to subconsciously trigger hunger and cause excitement. They invite customers to spend more and leave.

The current logo is a cursive white wordmark written on a red background, conveying both playfulness and elegance. The origin stories of eight of the most iconic fast-food brands of our times include McDonald’s first logo featuring a winking cartoon chef called Speedee, a predecessor to the fast-food chain’s current mascot, Ronald McDonald. Red makes customers stop, look, and pay attention, while yellow makes them happy and feel positive. When seen together, it makes them want to stop and be happy.