Instagram is a popular platform for businesses to connect with their audience and create buzz around their brand. To create a successful Instagram campaign, it is essential to use a comic mascot character in an ordinary setting doing human activities. A custom mascot can give your brand a voice and make it relatable to your campus audience.
To create a successful Instagram campaign, follow these five steps:
Plan out your content: Consider having a speaker available to play music for students who may be dancing or lip-syncing. This will allow them to hear the music while they engage with the mascot.
Use Instagram Reels: Mascots can show their creativity by capturing a story rather than just capturing a single second. Reels can capture a single second, making them a great way to showcase their creativity.
For step-by-step tutorials on using certain features on Mascot, subscribe to our YouTube channel. For example, Mascot Sports (@mascotsports) has 16K followers and 315 following, sharing their success story through athletes, brands, and talent.
In summary, creating a successful Instagram campaign requires careful planning, engaging content, and a strong strategy. By following these tips, you can boost your Instagram success and create a memorable and engaging experience for your brand.
📹 What Is Branding? 4 Minute Crash Course
What is branding? A brand is not a logo. A brand is not a product. A brand is not a promise. A brand is not the sum of all the …
How to hype up a crowd as a mascot?
Mascots at sporting events should start by waving to get the crowd going. When a team scores, give a big jump and rally the crowd. If the opposing team scores, give a sweeping kick forward with an “aww, shucks” feel. Shake the mascot head back and forth while covering your eyes. Remember to be respectful of the opposing team.
To participate in a game, practice safely and effectively by practicing without the costume, then with the mascot head on, hands, feet, and finally in the entire costume. Practice will be worth the effort and will show when the performance takes place.
In parades, mascots should know their boundaries and remain seated on a float. If standing, keep feet planted in one spot to avoid losing boundaries and taking a tumble. Remember that the audience is constantly changing, so movements that seem repetitive may be fresh to the people watching.
How much is it to make a mascot?
A successful mascot character requires a well-made mascot costume, typically costing between $5, 000 and $6, 500. A custom mascot costume should be in the “sweet spot” price range, ensuring it represents your brand effectively and generates revenue. The costume should be tailored to your needs, providing a unique and memorable experience for your brand. The mascot company should also provide you with a high-quality product, ensuring your mascot is well-made and durable. Investing in a custom mascot costume is a wise investment for your brand.
How long should I run my Instagram competition?
The length of a contest can be determined by various factors, including the target audience, goals, resources, budget, ease of entry, contest format, social media platform, and product or service.
A short contest may be better for a short attention span audience, while a longer contest may be more suitable for consistent brand awareness and high-quality engagements. Resources are also important, as it is easier to dedicate a week or two to running a contest than being on-call for a month or longer.
The budget for the contest can also influence its length. A relatively small budget is more suited for a short contest, while a high-value prize could require a longer contest to garner organic attention.
Ease of entry is another factor that can determine the contest’s length. Video contests require longer lead times, while comment to enter contests, instant win contests, and photo contests can be shorter. Social media platforms can also affect the contest’s timeframe. Twitter and Snapchat have short content, while TikTok, Instagram, and Facebook allow users to spend hours immersed in the platform’s content.
In general, the longer the contest, the more expensive or prestigious your offering, as you need to build trust and awareness with prospects before they buy your product or service. This is because you are likely giving away a higher value prize.
How much should I get paid to run an Instagram page?
Instagram is a platform where influencers and creators can monetize their content and attract more followers. Nano influencers, with 500 to 10, 000 followers, earn between $10 – $100 per post, while micro influencers, with 10, 000 to 50, 000 followers, earn about $100 – $500 per post. To make money on Instagram, consider selling merchandise or becoming an influencer. Instagram is one of the top platforms for influencers and creators to monetize their influence and attract more followers.
In 2021, Meta CEO Mark Zuckerberg announced that paid online events, fan subscriptions, badges, and independent news products will be free for creators until 2023. This guide will help you learn how to make money on Instagram and scale your presence as an online entrepreneur. By learning how to make money as an influencer and leveraging Instagram’s platform, you can significantly scale your presence as an online entrepreneur.
How much money can you make as a mascot?
The average mascot salary in the US is $51, 600, with yearly averages ranging from $24, 000 to $108, 000. The hourly rate for mascots is $24. 81 per hour. Location, education, and experience affect mascot salaries. Connecticut has the highest average salary, followed by Connecticut, Rhode Island, and Delaware. The lowest average mascot salary states are South Carolina, Georgia, and Arkansas. Mascot salaries vary based on location, education, and experience.
How to create a mascot character?
When creating a brand mascot, consider the type of mascot you want to introduce your company as, whether it’s an animal, object, real or fictional character. Personalize the mascot by defining its features, such as its appearance, movement, and message. Focus on your target audience and consider the benefits of using mascots. Brands that use mascot characters are 50% more likely to receive an emotional response from consumers, which can help establish rapport with customers, even if the business deals with finance or insurance issues.
Mascots have long been considered a symbol of luck and have been used in the business sphere since the late 19th century. Establishing a strong brand mascot is essential for effective marketing and customer engagement.
How to perform as a mascot?
Mascot performers play various roles, including athletes, dancers, clowns, mimes, actors, and animals. To be a successful mascot performer, it is crucial to stay in character from the moment the costume is onstage. Maintaining constant motion, reading the crowd and situation, taking frequent breaks, and having fun are some of the key do’s and don’ts.
Mascots generate significant attention, and performers must maintain their character throughout the performance. This includes displaying certain gestures, emotions, and energy levels to maintain the character’s persona consistent and exciting. It is essential to take frequent breaks and maintain a consistent energy level to maintain the character’s persona.
In summary, being a successful mascot performer involves staying in character, maintaining constant motion, reading the crowd and situation, taking frequent breaks, and having fun. By following these tips, performers can gain credibility with fans and gain credibility in the mascot industry.
What is a good mascot idea?
A mascot is a crucial marketing tool that represents the values of an organization and interacts with customers and employees. It is often used to show off the brand and interact with employees. Famous role models, such as MLB players, pilots, and world record-holding dogs, have been used as mascots to represent their values. If there is someone within your community who could become a larger-than-life character, consider using them as your mascot. Cross-promotion can benefit both parties if you have the blessing and rights to use someone’s likeness. To help match values and characteristics to mascots, consider the following ideas:
- Tiger: For a competitive football team, a tiger, warrior, or wolverine mascot is ideal. For a college prep school, a knight or pioneer is ideal. For a young organization, a teddy bear or squirrel may be best.
How do you market a mascot?
Mascots are a cost-effective and memorable marketing tool for organizations, making events memorable and adding a unique face to their brand. They are not only a long-lasting costume but also create an identifiable brand character, establishing an emotional connection with the audience. Mascots are ideal for organizations with tight advertising budgets and can help organizations stand out in the market.
Endorsing a brand mascot can lead to increased revenue and fame, making it an excellent choice for organizations looking to outshine their competitors. For more information on custom mascot prices, visit the “How Much Does a Mascot Cost?” blog.
How to run an Instagram comp?
To plan an Instagram contest, follow these seven steps: choose the type of contest, clearly define rules, choose a hashtag, launch and promote, track results, and celebrate and follow-up. Instagram, with a global community of 1 billion, over 95 million photos shared daily, and 4. 2 billion likes per day, is a powerful platform for brands to utilize. By leveraging its natural strengths, brands can get their products seen and used, such as offering them away for free. By focusing on these steps, brands can create a successful and engaging Instagram contest that resonates with their target audience.
How to be a team mascot?
Individuals aspiring to become mascots are required to possess a high school diploma or GED certificate. Those who have completed college are given preference. Individuals serving as high school mascots may be hired without the necessity of additional qualifications. In contrast, those seeking to work with professional teams are required to have several years of experience as a mascot.
📹 How to advertise your mascot character business, when just starting out
Now you have a mascot, but how do you advertise it? This video will give you great tips and the foundation for getting momentum …
– Branding is often confused with logo design, identity design, and typography. – Branding is not just a logo; it’s not the product itself; it’s not merely a promise made by a company; and it’s not the sum of impressions a company makes. – A brand is the result of customers’ perceptions and feelings about a product, service, or company; it resides in their hearts and minds. – Each individual customer forms a unique brand perception, contributing to the overall reputation of the business. – Branding involves creating a reputation through products, design, messaging, culture, and employee behavior, impacting various aspects of a company, with almost everyone in the company influencing the brand in some way.
4 minutes, 4 freaken minutes is all it took to change my entire perspective of a brand and possibly start one of the most successful business in my time, It took me 4 minutes to stop questioning 3 years of hard work and now you have saved me a millions worth of work and a fortune of money. Thank you, That is my motto from now on
Apart from what I came here for, I see the cinematography of the discussion. Mr Neumeier sits on a warm background (yellow), while Chris sits on a cold background (cyan). These are complementary colours and they create contrast. When both of you are in the same scene, the background is white, neutral. Something else I noticed is that in Marty’s close up, he is framed in the right portion of the image and he looks to the left, exactly as he does in the scene when both of you are visible. Chris does the opposite. Good work guys!
This 4 minute article just fundamentally changed the way I look at branding. So often I am trying to explain branding to clients as a thing that you do and it has never resonated with them. Looking at branding as a result vs a process is exactly what I have been trying to get across to my clients but never could. Awesome stuff.
I’m taking a course (wedding and event field) and the speaker mentioned his book “The Brand Gap”. I was having a challenge understanding what Branding is so I put the question in the YouTube search engine and your article was at the top. Now I have the author’s name to the title of the book. Thank you Mr. Marty for elaborating what a brand is, AND what it is not. And thank you, Futur, for having him on as a guest.
I agree for the most part about what he is saying, I think where most people automatically jump to the conclusion of brand being logo is because a physical branding that you would do to your cattle would generally be your way of claiming the cattle to your company or farm. Essentially it is a way to be traced back to the owner. Any time you take action under your brand, it will add to the meaning of that “Brand”.
This article provides a much-needed clarification on what branding truly means. It’s not just a logo or a product, but it’s the customer’s gut feeling about a company, product, or service. Marty’s perspective on branding as a result, rather than a process, sheds light on the importance of creating a strong reputation that resonates with customers. As a designer, it’s essential to understand that branding encompasses almost all aspects of a business, from the messaging to the culture and employee behavior. This article is a must-watch for anyone who wants to understand branding beyond just surface-level visuals.
Thank you for sharing this. As a web designer I look at branding as the suit I am putting on a client. The colours and style of the suit are my typeface and colours. The accessories that go around it (cufflinks, pocket square, tie pin) are the wow elements in how you make your design different and stand out. How it all gels in (shirt is tucked in, the proper amount of sleeve showing, length of tie etc) is the functionality. We dress them up for the job they want and that is where branding ends for me. The rest is up to the client on how they carry themselves in the interview (when getting customers)
Marty mixes up the terms Marketing and Branding, although they blended over the years it isn’t the same. Branding derived from marking the kettle that belongs to you so you claim the product, therefor you have intitials/mark/logo. So lets put it on visual communication on your product and not what is created around it. Marketing is putting your product into a market and create and communicate a sub-conscious value in the mind of the customer/consumer around the product. The branding is a part of the identity (why it exists), and without the (exclusivity for all) image created around it people will probably don’t have any belonging to it in capitalism system. Best example is to look to Levi’s history as it derived from there as they were losing the patent on their use of rivets and distinguish themselves again. Branding is the rivets, button, leatherpatch, arc stitching, red tab, ‘dollar bill’ and the hangtag with the price of the product on it. The marketing is the communication of promises made by the company to convince them to buy it. So think about the old banners and look into the commercials over the years (Nick Kamen and the Spacecowboy riding on his motorcycle picking up the women from a stockbroker-department full of men in suits)
You know, I guess an interesting addition to the conversation would be the definition of the process of branding to build the brand. So if a brand is a result, branding is a process. And to me the process of branding is generating consensus among everyone who is the representative of a company, about what the customer perception (the result, that is, the brand) should be, and then enforcing people act according to these standards so that the Brand is built. And I should add, it’s not an easy thing aligning the perceptions of so many people who represent a company (from customer support attendant to CEO) AND have them act it out in a manner it results in a Brand, however when an organization manages to achieve it, it’s one of the most powerful leveraging tools for a business.
A Brand it’s a story we tell, what we stand for, a promise we are making for the people we are seeking to help. And a sum of all of this thinks is a RESULT we deliver and a REPUTATION the customers have about us in their head and heart. And most important our Brand affect the culture of our company so much. Everyone inside of the organization must understand this. Really love this website. And I just move to UK during this pandemic almost two month. I am working to bring a Project where I want to help non English learners to learn English. And for that I am studying marketing by myself and I have one friend of my who work for Microsoft to guide me and for accountability. Know I know you guys offer learning course on the the futur. Im wonder this one: Do you offer Marketing course too? Marketing is something I want to Master in this three year I am gonna stay here in England. I love Portugal (Lisbon) and iam gonna go back before this three years and live there. Portugal is beautiful so the only thing who bring me here is to study english to create my business and of course Study Marketing because I know is gonna help me with my project. So I am wondering if you offer this one on Marketing. And just to say this I really love the work you guys are doing and because of The good father Seth Godin Iam here. As he use to say! When you don’t have a mentor find your and study them. By studying everything about Seth I found Chris Do your too Ahahah… So true this Mind and philosophy 👌🏿
branding is a hook (in the NLP sense) to a company, it’s important to notice that the hook has some things connected to it and that it’s better not to change (like the design of a product, the logo, a single, the familiarity with a product/company that is created), which means that only companies with a big market and with already a lot of customers can do “branding”, a big error I’m seeing nowadays is calling branding what is simply differentiation and you can see it a lot with confused business owners and youtube websites that try to sell their products without doing some research first
Branding refers to the process of creating and shaping perceptions and associations in the minds and hearts of customers. It goes beyond visual elements like logos and extends to the overall experience, values, and reputation of a product, service, or company. A brand is not just a tangible product or a promise; it is the collective impression and emotional connection a person has with a brand. It is the result of how a brand is perceived by its target audience, encompassing both rational and emotional aspects. In essence, a brand is the reputation of a product, service, or company that resides in the minds and hearts of consumers.
With respect to Marty, here is a more in-depth definition of branding that I’ve lived by for decades: “A brand is the sum total of a customer’s experience with your product or service.” Whether you intentionally designing a brand experience or not, your brand will provide an experience for your customers. means your brand will. Therefore it’s important to design an experience your company will provide it’s customers, i.e “experience design.” To design the experience your brand will offer, you must first understand the customer’s needs and expectations. Then, you design an experience that will meet your customer’s needs. Your company’s reputation is the result of the commitment and effort put toward meeting your customer’s expectations. i.e. “the sum total of their experience with your brand.” To launch your brand to the next level, you should design an experience that EXCEEDS your customers expectations.
I have a question, hope u guys could help me answer this 😊 So creating logos and visuals, making promises, impressions, and the “feels” to customers are NOT branding right? My question is, what should i call these strategies/processes if these are NOT branding? (because as sir Marty said, branding is created/made by customers about what they feel towards our product) What is the proper term to use for these strategies if they aren’t called branding?
This article deserves a billion views or two at least. I like the fact that Marty Neumeier’s perspective on branding transcends economies of nations. What I mean is, people in developing economies can take his advice, as well as those in stronger economies. Why I say this, is because of the quality of operating environment that differs from one country to another. I once read about a lady who makes $400 weekly in the US and she complained of being broke. I was like what???? In Nigeria my home country, convert $400 to Naira and you have a 6-figure income weekly. Imagine what one’s understanding of branding would be in such an environment, compared to an environment in the Western world. . . . . That’s why I see Neumeier’s perspective as relatable in different economies of nations (in my opinion).
I think he himself said that what he was talking about was reputation. I think that branding as a process is what you do to achieve that sense in your customers. the brand in the identity model is made of identity (what you think of yourself), image (what you try to say about yourself) and reputation (what people think of you).
Brands make customers feel a certain way about a product, company, or service. These feelings influence how customers behave and how loyal they are. Factors like product quality, customer service, and brand reputation play a big role in shaping these feelings. So, it’s important for companies to understand and address what customers think and feel to build a strong brand.
I rarely comment on articles on YT, but Chris & The Futur team, you have made me do that. Amazing content, as usual. Although these concepts could be applied to basically any entrepreneurial setup, it would be so great to see content in your website for other creative professionals like myself (a musician). Could be about business, marketing, managing socials, branding etc. Once again, thanks so much guys. I honestly, truly appreciate The Futur’s intent & content.. Happy new year.. 🙂
The brand IS an impression. Because impressions ARE RESULTS — AND — the impression is the feeling you get about something or somebody. We even say the phrase “They didn’t impress me” when somebody doesn’t sit well in our minds or hearts. So, yes, brands are ALL about impressions. I buy brands because they IMPRESS me. Also, branding even means “to impress upon” evidenced in its own etymology.
i find it really interesting to analogue this to the way musicians creatively brand themselves. just like in point 1 where the employees and their behaviour are part of the brand – if you think about it for music, an artists fanbase becomes representative of their brand. if you think of an artist it’s hard not to instinctively start thinking about the kind of people who listen to their music and associate that with your perception of the artist.
This is so interesting. And such a great answer. Mark Ecko said something similar essentially, but in a different way. He said “your brand is not your logo your image or your product your brand is what you do” meaning whatever you do constantly, consistently is what your brand is & what you will be known for. But I like what Marty said because I’ve never heard anyone say that the brand is different for each person receiving it, and essentially that the customer decide’s what the brand is. I think that makes a lot of sense. So for me this website Futur’s branding is “Business truth and information for this generation” it’s not just theoretical information, it’s not arbitrary. It’s a deep dive into what actually happens in the marketplace. And that need for truth is a reflection of this generation’s need for honesty.
I see branding as the unique universe of a company. It is designed and constructed by a set of ‘laws’ that govern the consistent truth communicated to customers. When something is “off brand,” it is due to an incompatibility or inconsistency with the brand’s predefined reality. This lack of brand integrity inspires distrust in the market and results in lost sales.
The article explains what branding is and why it’s important for businesses. It defines branding as the process of creating a unique name, design, and image for a product or service in the mind of the customer. The article emphasizes that branding is not just about creating a logo or slogan, but it’s about creating a unique identity and personality for the business that sets it apart from competitors. The article also explains how branding helps businesses build trust and credibility with their customers, which in turn leads to increased customer loyalty and sales. It also discusses the importance of consistency in branding across all aspects of the business, including the messaging, visuals, and customer experience. Overall, the article provides a clear and concise overview of branding and its importance for businesses looking to build a strong identity and reputation
Watching this article just exposed me to what I’m actually doing: Trying to put an idea in peoples minds about my product (yet to market) and then flood the market. I didn’t even know what product positioning was until a few months ago. Then I realised I was already doing it but under another name: SELL THE BENEFIT.
“`markdown Absolutely resonating with Marty’s insights here. Branding isn’t just about logos or promises; it’s the collective gut feeling customers have. It’s the result of the million different brands each person creates in their minds. It’s not just a checklist for designers or clients; it’s the living reputation shaped by everything a company does. Marty’s unscripted wisdom speaks volumes. “`
I just got more info with in the last 2 hours today I just got humiliated by a person tell me what a brand is and said I don’t have a brand. Instead of getting mad and storming away like a child I took the gut punch and and used the anger and now I’m here and I’m focused I have a logo and shirt with that logo on it but I’m still mad that I got embarrassed but I have a fire in my veins now and I know proving her wrong is not the answer “like you will be selling my brand by time this year is over.” I’m now thinking what is a brand and how do I use my anger to drive success in learning the ins and outs about this. You have no idea how mad I am f-ing mad I am.
Can you even create & use brand identity before you have a brand? If a brand is a reputation, And brand identity is the look and feel of a brand, which means it is or represents the “physical” side of the thing that has that reputation… Then, it’s comparable to a person, who has reputations with many people. And to say you could create or have a brand identity without a brand existing is like saying- “There’s a good looking person suddenly present who seems interesting, but no one knows who they really are”. 💫Some thoughts and questions I’m having while on my learning journey through my desire and goal to become a “Graphic brand identity designer”, but really more than that.
Brand is an identity created by marketers or perceived by consumers/customers/audiences overtime. Branding is the process of building, maintaining and enhancing the identity. Logo, advertising materials are just some tools of branding process Madonna, Rihanna, Messi are human brands Nike, Apple, Phillips are product brands Los Vegas, Dubai, Paris are tourist destination brands
I think it’s important to define the noun from the verb. I am a bit pedantic in that regard…For me, while in agreement with the content here, a brand is the holistic definition of intangibility, the essence as Marty said, a defined personality or characteristic. A brand by default must become humanistic in its behavior in order to connect to people. However, branding – again this may just be me – is a communicative action on behalf of or in service to the brand.
A Brand is an idea of what a customer thinks about a company or personality. Like Marty also mentioned, this could be million or billions of little ideas, based on who the person or company is, and how they represent themselves…logos/advertising/marketing/sales/charity/environmental considerations ETC. Here’s a recommendation for Designers perusal this for 2020, Read The Artist’s Way By Julia Cameron.
In my own opinion, I think: “A Brand is The Character of a Person or Company/Business that distinguishes them from any other!” “Branding therefore is the process of creating, maintaining and improving the Character/Brand, image and system that represents a company!” A Brand is The Character Branding is how that Character is represented
Idk I agree and disagree with different aspects. I love the simplicity for understanding sake but… Branding is a huge concept under marketing that deals with various aspects… the logo, personality, name, etc… all are under that term “branding”…it’s more or less the personality a company gives to their own unique product to differentiate it from that of its competitors and i don’t think it can be defined merely as only one of those aspects.
WHAT IS BRANDING? So, let’s start with what branding is not because it is not a lot of things people say it is. 1. IS NOT LOGO: A logo is a very useful tool for business but isn’t the BRAND. IT’S A SYMBOL FOR THE BRAND. 2. A BRAND IS NOT A PRODUCT. So, when people talk about this brand, buying this brand or that brand they’re talking about one product or another product. The brand is not that. 3. THE BRAND IS NOT A PROMISE. People say the brand is a promise the company makes to customers and there’s some truth in that. I mean it does end up acting as a promise, but that is not what it is either. 4. IS NOT AN IMPRESSION: Advertising people like to say “well, it’s the sum of all the impressions that a company makes on an audience. Well, you know you’re trying to sell a lot of impressions I can see where that might be useful to you. But from a business point of view, why do they want that? How does that help, creative people understand what they are doing? So none of those things is really what BRANDING is. 1. A BRAND IS A RESULT: IT’S A CUSTOMER’S GUT FEELING ABOUT A PRODUCT, SERVICE, OR COMPANY. It ends up in their heads and their hearts. They take whatever raw materials you throw at them and they make something out of it, but they’re making it. They’re creating it. And so in a sense when you create a brand you’re not creating one brand, you’re creating millions of brands like however many customers or people in your audience. Each one has a different brand of you. So, a brand is like a reputation.
Brand is not reputation. When a person values their reputation more than their identity we call those people fake—fundamentally inauthentic. And that person can be diagnosed with a number of psychological issues. If you confuse your brand with what people think about that brand, you will end up with a supremely unhealthy company. Confusing reputation for identity leads to deeply inauthentic and dysfunctional brands, just as it leads to inauthentic and dysfunctional people. It’s not complicated to see how that works.
Sorry, I have to challenge this: “A brand is a customer’s gut feeling about a product, service or company” is *brand perception*, not branding. Brand perception defines what consumers think your brand, your products and your services represent. ‘Branding’ is the overarching personality of the company as expressed through its visual identity, which can include media such as editorial, social, broadcast, web, digital and article. Under the branding umbrella are brand vision, brand positioning, brand promise (to customers), brand identity, brand messaging and, yep, brand perception. Happy to be challenged.
Hello everyone now i am going to explain about brand. actually brand is the quality . brand doesn’t make a quality but quality makes the brand .let’s see an example about apple brand We all know that Apple brand has more qualities so we people still using that brand”s product ..and the name of brand has been given by the consumer . At last brand is a parents like we are known by our parents”s name samelike that products are known by their brand. 🇳🇵🇳🇵
So basically everything what this man says contradicts with my 4 year marketing studies… I am so lost sometimes and don’t know what to believe. I feel like this gentlemen knows his stuff and my teachers in university just put me in a frame like “brand is logo, message, colors etc. AND ONLY THIS! While this man just simply says its a RESULT. ffs
Wrong. A “brand” refers to a menu of items or services provided from one entity. In the past, a farm, ranch or homestead would not only produce 1 particular product, but often many. If Mrs. Smith was making soap for her family, she might as well make extra, put her familys ranches “brand” on it and offer it for trade. That is what a brand is.
I was taught that BRANDING IS: Someone throws an empty bottle on the sidewalk and it shatters into a million pieces. The sidewalk was swept and the area cleaned. Months later someone else is walking by and they stop. After bending down and picking up a single tiny shard of glass, they see it’s transparent….and a particular shade of pale green. They instantly think….”COKE”. That’s 360° Branding !!!
I feel that terminology is very important, but i’m kind of getting tired of the word brand changing to whatever someone feels is benefitial to them. And I think this description is right, but i think it’s just so dangerous nowadays to use this word as the client, like marty mentions doesn’t know what it means. I think we should have a more clear definition of what people sell nowadays. Because this causes a lot of confusion when a client actually wants to compare both pricing aswell as production quality of people’s work.
It’s definitely not the product itself or my product would have taken over from lush by now. It’s not your ethics either because unless you have the marketing budget to sell that to people and more importantly have them believe it, you are no more ethically than McDonalds in peoples minds, no matter how lofty your ethical standards really are. And if you spend what little money you have on ethical ingredients without splashing big on marketing you are screwed anyway.