This tutorial demonstrates how to create a mascot logo in Adobe Illustrator CC, focusing on creating a simple, easy-to-understand mascot character for a sports team or updating a brand identity. The process involves drawing the mascot as outlines or filled shapes using the Brush tool, exploring Generative Shape Fill Beta, and generating logo iterations with simple prompts. The shape strength and detail sliders are used to experiment and refine the mascot design.
The tutorial also includes work in progress images and videos, allowing viewers to see what they can create too. The tutorial also provides tips and expert advice on creating a mascot character for a sports team or your brand identity.
To keep the character design simplified, draw simplified shapes and expressions kids can relate to. Take time to explore possibilities and sketch. First, create a circle and two squares, adding a different Fill color to the squares to make them easier to distinguish from the circle later.
In summary, this tutorial provides a step-by-step guide on creating a mascot logo in Adobe Illustrator CC, focusing on creating a simple, easy-to-understand mascot character for a sports team or updating a brand identity.
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