The Conspiracy collection by Jeffree Star Cosmetics, featuring Shane Dawson and Jeffree Star, has sold over one million eyeshadow palettes worldwide. The collection includes the flagship Conspiracy Palette and a smaller Mini-Controversy. The Conspiracy palette consists of 18 shades and is expected to generate $17.5 million through in-store revenue sales and another $17.5 million from online sales.
The Conspiracy Palette has already sold out worldwide, with a pre-order for the restocked collection containing 60,000 “Mini Controversy” and “Conspiracy” eyeshadow palettes also selling out. The collection consisted of the Conspiracy palette, the Mini Controversy palette, 6 liquid lipsticks, 2 lip glosses, a lip balm, a lip scrub, and accessories.
Star and Dawson’s “Conspiracy” palette, which includes a $52 eyeshadow palette, six $18 liquid lipsticks, and a $90 bundle of six lipsticks, has been a massive success. The videos have collectively racked up over 300 million views, and the Conspiracy palette has sold out of the initial run in just five minutes.
The Conspiracy collection was announced as a restock on Tubefilter, which contained 60,000 “Mini Controversy” and “Conspiracy” eyeshadow palettes. The restock aimed to make “millions” off the Conspiracy Collection, which includes an 18-pan Conspiracy palette, 9-pan Mini Controversy palette, 6 liquid lipsticks, 1 clear lipgloss, 2 pig mirrors, 4 makeup items.
In conclusion, the Conspiracy collection by Jeffree Star Cosmetics has sold over one million eyeshadow palettes worldwide, with the goal of making millions off the product.
📹 Why The Conspiracy Palette Was A Success
—————————— MUSIC: Background track: Spring Gang feat. King Sis – Delusional (Instrumental) Outro song: Joakim Karud …
How did Shane Dawson lose his career?
Shane Dawson, once known as the “King of YouTube”, has lost over a million subscribers in the last two weeks due to resurfacing of old content and his apology for racism and inappropriate comments about minors. The loss gained traction after being publicly called out by Jada Pinkett Smith and her family. Dawson’s reign is almost certainly over, and he may not completely leave the internet. To access personalized feeds, users can click “Sign Up” and accept the Terms of Service and Privacy Policy.
How many palettes did Jeffree Star sell?
Beauty mogul Jeffree Star and Shane Dawson have announced a restock of their ‘Conspiracy Collection’ after selling 1 million palettes in 30 minutes. The makeup range, which includes eyeshadow palettes, lip products, and accessories, sold out in its entirety, breaking a record for Jeffree Star Cosmetics (Jsc). The launch shattered a record for Jsc, with 1 million total palettes sold in roughly 30 minutes.
The collaboration between the two beauty moguls, Shane Dawson’s series, The Beautiful World of Jeffree Star, is expected to attract a large number of fans. The series will chronicle the launch in episode seven.
How much did the blood sugar palette make?
In October 2019, Shane Dawson’s documentary series, The Beautiful World of Jeffree Star, showcased the production of Jeffree Star Cosmetics’ new product line, The Conspiracy Collection. Star revealed he made over $20 million for his “Blood Sugar” palette. The Conspiracy Collection was launched on November 1, 2019, causing outages on Shopify and Morphe. com. Two mystery boxes were launched on the website, one Halloween-themed and the other not including beauty products.
The first box received mostly positive reviews, while the second had broken products. In February 2020, Star released his “Blood Lust” collection, which included the purple-themed 18-pan Blood Lust Palette, 5 Glosses, a new purple Extreme Frost shade, and the Mini Purple Velour Liquid Lipstick Bundle.
Who made the conspiracy palette?
Jeffree Star Cosmetics’ Conspiracy Palette, created in collaboration with YouTube star Shane Dawson, features neutral mattes, shimmering metallics, and rich jewel tones for creating conspiratorially good eye looks. However, certain shades, such as Cheese Dust, Sleep Paralysis, Food Videos, My Pills, Trisha, Not A Fact, Flaming Hot, and Pig-Ment, are pressed pigments that can cause staining or irritation. The Mini Controversy Palette, also in collaboration with Dawson, features cool blues, rich purples, and soft neutrals.
Does Shane Dawson still make money on YouTube?
In consequence of an apology for the posting of content deemed offensive, YouTube has prohibited Shane Dawson from deriving revenue from advertisements on his three channels, which collectively have 34 million subscribers. In a video titled “Taking Accountability,” Dawson expressed remorse for using racial slurs and blackface in his videos. He acknowledged that his actions have resulted in significant consequences, including the potential loss of his online presence.
What is the biggest makeup launch in history?
Jeffree Star Cosmetics has launched a $30 million beauty e-commerce collection, dubbed one of the biggest beauty e-commerce launches ever. The palette earned a reported $30 million, and the collaboration between Jefffree Star and Shane Dawson has gained attention on YouTube. Shane Dawson, a YouTuber with 23+ million subscribers, has gained fame for his diverse content, including song reviews, life hacks, food challenges, and conspiracy theory videos.
His humour, relatability, and vulnerability in discussing personal issues have made him a hit with a young audience. Jeffree Star, a multi-millionaire who started a YouTube channel in 2014, has also become a multi-millionaire, investing in multiple businesses, property, and a shipment and fulfillment center. The collaboration between Jeffree Star and Shane Dawson has been praised for breaking the internet and achieving one of the biggest beauty e-commerce launches in history.
How much money did Jeffree and Shane make?
Jeffree Star Cosmetics has launched its first joint makeup collection, the Shane x Jeffree Conspiracy Collection, which includes eyeshadow palettes, a liquid lipstick set, lip balm, lip gloss, makeup bags, and mirrors. The collection, priced at $210, was first revealed on YouTube and has generated a total Media Impact Value of $54 million since September 24. The majority of the collection’s MIV (Media Impact Value) came from YouTube, with the majority of the first three-part series amassing over 15 million views.
The debut video, “The Beautiful World of Jeffree Star”, generated over $5 million in MIV. Twitter was the second largest social media source of MIV, accounting for $14 million. Dawson generated $25 million in MIV from his YouTube channel, while Star earned $10 million through his.
Why did Shane quit YouTube?
Shane Lee Yaw, a YouTuber and author, has released two New York Times best-selling books, I Hate Myselfie and It Gets Worse, and his three channels have collectively accumulated over 4. 5 billion views. In June 2020, YouTube suspended monetization on all three channels and his books were pulled from shelves following a public backlash over controversial comments he had made in the past, particularly regarding underage girls and zoophilia.
Dawson was born in Long Beach, California, in 1988, to two older brothers and grew up in a low-income household. He graduated from Lakewood High School in 2006 and was bullied for his weight in school but later lost 150 pounds in adulthood. He became interested in making videos when he would hand in videos for school projects with his friends.
On March 10, 2008, Dawson created his YouTube channel, “ShaneDawsonTV”. The earliest video on the channel, “Kermit the Frog and Me”, was uploaded about four months later. He worked at Jenny Craig with his mother and brother but was fired in August 2008 after uploading a video of himself pole dancing and showing before-and-after photos of clients, saying that “all these people gain their weight back”. His mother, brother, and six other coworkers were also fired after the company saw the video.
In September, he uploaded a video called “Fred is Dead!”, which has since received over 25 million views. During this time, Dawson performed as various cultural stereotype characters in his skits, including ghetto girl Shanaynay, Ned the Nerd, gangster S-Deezy, Barb the Lesbian, a football jock/bully, an insecure girlfriend, a fashionably bulimic high school girl, Aunt Hilda, gothic girls, trans characters, and Guadalupe/”Fruit Lupe”.
How much did Shane Dawson make off the pallet?
Shane Dawson, the creator of the first palette, reported that the initial palette made around $30 million, with only $10 million being profit due to the production cost of $20 million. He received 25 of these profits and gave 25 to his former editor, Andrew Siwicki. After taxes, Dawson made a significant amount of money, but it wasn’t enough to retire now. He also revealed that he is glad he was cancelled, chose an egg donor for their baby, launched a new podcast, and deleted over 340 million video views from his YouTube channel.
What happened to Shane Dawson’s palette?
The Doomsday palette was scrapped due to Shane Dawson’s cancellation, but Jeffree Star reused the shades in his other palettes. The black shimmery shade ‘Cancer’ was renamed ‘Executioner’ in the Blood Lust palette, while the lavender ‘Scorpio’ was renamed ‘Deviant’. The golden ‘Survival of the Thiccest’ was renamed ‘Money Heist’ in the Blood Money palette, and the icy white and green shade ‘Shane Glossin’ was renamed ‘Divine Intervention’. A matte green shade and bright chartreuse ‘World War Tea’ shade was renamed ‘Chameleon Fetish’. Fans speculated that Jeffree and Shane were teasing and soft-launching the palette to sell it.
How much did Shane make from his makeup?
Dawson and Star have disclosed sensitive details about the cost of makeup goods and influencer payment, with eyeshadow palette cost-of-goods (COGs) often being at $7. For the Conspiracy Palette, the COGs are higher at $20, making the retail price 260 above COGs. Retail prices can easily soar to 700 above COGs. Dawson is commanding 25 to 30 influencers, and Star estimates Dawson will rake in $5 million from the Conspiracy Collection on revenues from one palette alone.
While this openness has been welcomed by consumers, many in the beauty industry are skittish about sharing these financial matters. Sales figures are good to disclose if the business is growing, but they might not serve the narrative. Revealing profit margins on products could work for or against a brand, depending on the audience’s perception of margins and brand ethos. Small businesses have claimed moral high ground in natural, sustainable, and earth-friendly practices, and are under more scrutiny to provide transparency than larger businesses. Despite this, small brands stand to gain trust with their user base.
📹 Why I Didn’t Buy the Conspiracy Palette 😣 SHOP WITH ME: Conspiracy Collection
Shop with me during the Jeffree Star x Shane Dawson Conspiracy Collection launch! I’ve been following the docuseries since the …
Add comment