What Was The Total Earnings Of The Conspiracy Palette?

Jeffree Star Cosmetics has sold out all 60,000 Conspiracy Palettes within 30 minutes of their restock on their website. This marks the largest stock order of all Star’s monumental collections. The Conspiracy palette could generate $17.5 million through in-store revenue sales and another $17.5 million on Star’s website. The Shane x Jeffree Conspiracy Collection Bundle, priced at $210, was first revealed on YouTube and has generated a total Media Impact Value of $54 million since September 24, according to a new report from Launchmetrics.

The release of the Conspiracy Palette shattered a record for Jeffree Star Cosmetics, with 1 million total eyeshadow palettes sold, including the flagship Conspiracy Palette and a smaller Mini-Controversy Palette. In the latest episode, Star told Dawson that their upcoming eyeshadow palette could earn him $10 million. In a meeting, the team discussed the idea of an initial launch of one million palettes.

The Conspiracy Collection includes the Conspiracy palette, the Mini Controversy palette, 6 liquid lipsticks, 2 lip glosses, a lip balm, a lip scrub, and accessories. From the restock alone, the company made a gross profit of over $3 million. The estimated sales from the Conspiracy Collection range reached $35 million in seconds.

In summary, the Shane Dawson Jeffrey Star makeup collab has sold over 1.1 million palettes worldwide. The first palette made around $30 million, but only $10 million of that was profit due to its cost.

How much did the blood sugar palette make?

In October 2019, Shane Dawson’s documentary series, The Beautiful World of Jeffree Star, showcased the production of Jeffree Star Cosmetics’ new product line, The Conspiracy Collection. Star revealed he made over $20 million for his “Blood Sugar” palette. The Conspiracy Collection was launched on November 1, 2019, causing outages on Shopify and Morphe. com. Two mystery boxes were launched on the website, one Halloween-themed and the other not including beauty products.

The first box received mostly positive reviews, while the second had broken products. In February 2020, Star released his “Blood Lust” collection, which included the purple-themed 18-pan Blood Lust Palette, 5 Glosses, a new purple Extreme Frost shade, and the Mini Purple Velour Liquid Lipstick Bundle.

Does Shane Dawson still make money on YouTube?

In consequence of an apology for the posting of content deemed offensive, YouTube has prohibited Shane Dawson from deriving revenue from advertisements on his three channels, which collectively have 34 million subscribers. In a video titled “Taking Accountability,” Dawson expressed remorse for using racial slurs and blackface in his videos. He acknowledged that his actions have resulted in significant consequences, including the potential loss of his online presence.

How much did Shane Dawson make off the pallet?

Shane Dawson, the creator of the first palette, reported that the initial palette made around $30 million, with only $10 million being profit due to the production cost of $20 million. He received 25 of these profits and gave 25 to his former editor, Andrew Siwicki. After taxes, Dawson made a significant amount of money, but it wasn’t enough to retire now. He also revealed that he is glad he was cancelled, chose an egg donor for their baby, launched a new podcast, and deleted over 340 million video views from his YouTube channel.

Why did Shane quit YouTube?

Shane Lee Yaw, a YouTuber and author, has released two New York Times best-selling books, I Hate Myselfie and It Gets Worse, and his three channels have collectively accumulated over 4. 5 billion views. In June 2020, YouTube suspended monetization on all three channels and his books were pulled from shelves following a public backlash over controversial comments he had made in the past, particularly regarding underage girls and zoophilia.

Dawson was born in Long Beach, California, in 1988, to two older brothers and grew up in a low-income household. He graduated from Lakewood High School in 2006 and was bullied for his weight in school but later lost 150 pounds in adulthood. He became interested in making videos when he would hand in videos for school projects with his friends.

On March 10, 2008, Dawson created his YouTube channel, “ShaneDawsonTV”. The earliest video on the channel, “Kermit the Frog and Me”, was uploaded about four months later. He worked at Jenny Craig with his mother and brother but was fired in August 2008 after uploading a video of himself pole dancing and showing before-and-after photos of clients, saying that “all these people gain their weight back”. His mother, brother, and six other coworkers were also fired after the company saw the video.

In September, he uploaded a video called “Fred is Dead!”, which has since received over 25 million views. During this time, Dawson performed as various cultural stereotype characters in his skits, including ghetto girl Shanaynay, Ned the Nerd, gangster S-Deezy, Barb the Lesbian, a football jock/bully, an insecure girlfriend, a fashionably bulimic high school girl, Aunt Hilda, gothic girls, trans characters, and Guadalupe/”Fruit Lupe”.

What celebrity sells the most makeup?

Marketing experts at Upbeat Agency have revealed the top-earning celebrity beauty brands of 2023, with Fenty Beauty by Rihanna being the top-earning brand. Priyanka Chopra Jonas’s hair care brand Anomaly was the second highest-earning, followed by Kylie Cosmetics by Kylie Jenner, r. e. m beauty by Ariana Grande, Rare Beauty by Selena Gomez, Flower Beauty by Drew Barrymore, Go-To Skincare by Zoë Foster Blake, Alterna Haircare by Katie Holmes, Supergoop!

By Maria Sharapova, and Jeffree Star Cosmetics. Chopra Jonas’ goal when she launched Anomaly was to create a clean, affordable hair-care brand that not only benefits the environment but also offers high-quality products.

What does Jeffree Star do for money?

Jeff Star, born Jeffrey Lynn Steininger Jr. on November 15, 1985, is an American makeup artist, media personality, and singer-songwriter. He is the founder and owner of Jeffree Star Cosmetics. Star released his debut studio album, Beauty Killer, in 2009, featuring songs like “Lollipop Luxury” and a remix featuring Nicki Minaj. He left the music industry in 2013 due to legal issues with Konvict Muzik. In 2024, Star announced a re-release of his album, Beauty Killer, featuring three new songs.

In 2014, he founded Jeffree Star Cosmetics. In 2018, Forbes reported that Star earned $18 million from his YouTube endeavors alone, making him the fifth-highest-paid YouTuber that year. Born in Los Angeles, Star grew up in Orange County and began experimenting with his mother’s makeup as a child. He attended Pacifica High School in Garden Grove, California, and later changed his name to Jeffree Star. Star supported himself with various makeup, modeling, and music jobs in Los Angeles.

What is the highest selling makeup brand?

L’Oréal, the world’s most valuable cosmetics brand, has seen its brand value rise 11 to reach USD13. 4 billion. The brand’s value is attributed to its strategic focus on premiumization and innovation in the beauty industry. The brand’s approach to making high-end products more accessible has driven strong sales growth, indicating its ability to align product offerings with consumer demand for luxury at an affordable price point. L’Oréal also holds the highest Sustainability Perceptions Value (SPV) in the cosmetics ranking at USD1 billion.

The brand’s commitment to sustainability is reflected in its ‘L’Oréal for the Future’ campaign, which aims to tackle social and environmental challenges. In 2023, L’Oréal introduced a Climate Emergency Fund to help vulnerable communities build resilience against climate change-driven disasters. The brand also advanced its Inclusive Sourcing program to help vulnerable people find employment.

What is the biggest makeup launch in history?

Jeffree Star Cosmetics has launched a $30 million beauty e-commerce collection, dubbed one of the biggest beauty e-commerce launches ever. The palette earned a reported $30 million, and the collaboration between Jefffree Star and Shane Dawson has gained attention on YouTube. Shane Dawson, a YouTuber with 23+ million subscribers, has gained fame for his diverse content, including song reviews, life hacks, food challenges, and conspiracy theory videos.

His humour, relatability, and vulnerability in discussing personal issues have made him a hit with a young audience. Jeffree Star, a multi-millionaire who started a YouTube channel in 2014, has also become a multi-millionaire, investing in multiple businesses, property, and a shipment and fulfillment center. The collaboration between Jeffree Star and Shane Dawson has been praised for breaking the internet and achieving one of the biggest beauty e-commerce launches in history.

How much did Shane make from his makeup?

Dawson and Star have disclosed sensitive details about the cost of makeup goods and influencer payment, with eyeshadow palette cost-of-goods (COGs) often being at $7. For the Conspiracy Palette, the COGs are higher at $20, making the retail price 260 above COGs. Retail prices can easily soar to 700 above COGs. Dawson is commanding 25 to 30 influencers, and Star estimates Dawson will rake in $5 million from the Conspiracy Collection on revenues from one palette alone.

While this openness has been welcomed by consumers, many in the beauty industry are skittish about sharing these financial matters. Sales figures are good to disclose if the business is growing, but they might not serve the narrative. Revealing profit margins on products could work for or against a brand, depending on the audience’s perception of margins and brand ethos. Small businesses have claimed moral high ground in natural, sustainable, and earth-friendly practices, and are under more scrutiny to provide transparency than larger businesses. Despite this, small brands stand to gain trust with their user base.

How many palettes did Jeffree Star sell?

Beauty mogul Jeffree Star and Shane Dawson have announced a restock of their ‘Conspiracy Collection’ after selling 1 million palettes in 30 minutes. The makeup range, which includes eyeshadow palettes, lip products, and accessories, sold out in its entirety, breaking a record for Jeffree Star Cosmetics (Jsc). The launch shattered a record for Jsc, with 1 million total palettes sold in roughly 30 minutes.

The collaboration between the two beauty moguls, Shane Dawson’s latest series, The Beautiful World of Jeffree Star, is expected to attract a large number of fans. The series will chronicle the release of the palettes in episode seven.