The Conspiracy Collection, a makeup collaboration between Shane Dawson and Jeffree Star, has generated an estimated sales of $35 million. The palette, priced at $210, was first revealed on YouTube and has generated a total of $28 million from one palette. The beauty mogul revealed that his best performing palette banked him $20,800,000. If the collection does sell out, it will make a total of $35 million.
Jeffree Star Cosmetics would front the entire cost to produce and distribute the palette, which the duo says will feature a “conspiracy” theme. Dawson will take home between 25 to 30 of all profits. Their “Conspiracy” palette could generate $17.5 million through in-store revenue sales and another $17.5 million on Star’s website, according to Morphe executives who talk about potential sales.
Star’s team previously stated that retailer Morphe expected $17.5 million in in-store sales and the sell-out success of the products on Star’s own website made an additional estimated $17.5 million in revenue, totaling a whopping $35 million altogether. Dawson will walk away with $10 million himself.
The Conspiracy Collection consisted of the Conspiracy palette, the Mini Controversy palette, 6 liquid lipsticks, 2 lip glosses, a lip balm, a lip scrub, and accessories. Dawson and Star were shooting to make “millions” off the Conspiracy Collection, which includes a $52 eyeshadow palette, six $18 liquid lipsticks, and a pig-shaped mirror.
After selling 1 million palettes in 30 minutes, Jeffree Star and Shane Dawson announced a ‘Conspiracy Collection’ restock. Since Dawson and Star have a combined 39 million YouTube followers, their “Conspiracy” palette could generate $17.5 million through in-store sales.
📹 How Much Money Will Shane Dawson Actually Make From His Make-up Deal With Jeffree Star?
So how much money will Shane Dawson make from his makeup deal with Jeffree Star? #shanedawson #jeffreestar #series …
What happened to Shane Dawson’s palette?
The Doomsday palette was scrapped due to Shane Dawson’s cancellation, but Jeffree Star reused the shades in his other palettes. The black shimmery shade ‘Cancer’ was renamed ‘Executioner’ in the Blood Lust palette, while the lavender ‘Scorpio’ was renamed ‘Deviant’. The golden ‘Survival of the Thiccest’ was renamed ‘Money Heist’ in the Blood Money palette, and the icy white and green shade ‘Shane Glossin’ was renamed ‘Divine Intervention’. A matte green shade and bright chartreuse ‘World War Tea’ shade was renamed ‘Chameleon Fetish’. Fans speculated that Jeffree and Shane were teasing and soft-launching the palette to sell it.
How much did Shane make from his makeup?
Dawson and Star have disclosed sensitive details about the cost of makeup goods and influencer payment, with eyeshadow palette cost-of-goods (COGs) often being at $7. For the Conspiracy Palette, the COGs are higher at $20, making the retail price 260 above COGs. Retail prices can easily soar to 700 above COGs. Dawson is commanding 25 to 30 influencers, and Star estimates Dawson will rake in $5 million from the Conspiracy Collection on revenues from one palette alone.
While this openness has been welcomed by consumers, many in the beauty industry are skittish about sharing these financial matters. Sales figures are good to disclose if the business is growing, but they might not serve the narrative. Revealing profit margins on products could work for or against a brand, depending on the audience’s perception of margins and brand ethos. Small businesses have claimed moral high ground in natural, sustainable, and earth-friendly practices, and are under more scrutiny to provide transparency than larger businesses. Despite this, small brands stand to gain trust with their user base.
How much did Shane Dawson make off makeup?
Dawson and Star have disclosed sensitive details about the cost of makeup goods and influencer payment, with eyeshadow palette cost-of-goods (COGs) often being at $7. For the Conspiracy Palette, the COGs are higher at $20, making the retail price 260 above COGs. Retail prices can easily soar to 700 above COGs. Dawson is commanding 25 to 30 influencers, and Star estimates Dawson will rake in $5 million from the Conspiracy Collection on revenues from one palette alone.
While this openness has been welcomed by consumers, many in the beauty industry are skittish about sharing these financial matters. Sales figures are good to disclose if the business is growing, but they might not serve the narrative. Revealing profit margins on products could work for or against a brand, depending on the audience’s perception of margins and brand ethos. Small businesses have claimed moral high ground in natural, sustainable, and earth-friendly practices, and are under more scrutiny to provide transparency than larger businesses. Despite this, small brands stand to gain trust with their user base.
How many followers has Shane lost?
YouTube has suspended the monetization of the content of Dawson, a 31-year-old YouTuber, resulting in the loss of nearly a million subscribers over the past month. Dawson, who has amassed a total of 22 subscribers. He has four million subscribers on his primary channel and has previously made derogatory remarks about individuals with disabilities and made insensitive comments about pedophilia.
How many palettes did Shane sell?
Jeffree Star Cosmetics (JSC) has achieved a sales milestone, with 1 million palettes sold in 30 minutes, a record for the company. Previous launches of Jeffree Star Cosmetics (JSC) palettes have been met with commercial success. The Avengers: It is rumored that the Secret Wars will feature an iconic X-Men character, and fans of “Rhobh” are contacting Kim Richards amidst reports that she is on a psych hold.
How much money is Shane Dawson making?
YouTube star Shane Dawson, also known as Shane Lee Yaw, has revealed his financial insecurities during a docuseries with fellow influencer Jeffree Star. Despite feeling “poor” compared to Star, Dawson has a net worth of $12 million, with 23. 2 million subscribers on his YouTube channel. He also works as an author, producer, and actor. In the first episode of “The Beautiful World of Jeffree Star” docuseries, Dawson admitted that he feels less successful than many other YouTubers and that he has never been smarter with investing money or being a smart business person. His supportive partner reminded him that he is not a money-driven person. Dawson’s success is undeniable, and his personal net worth is a testament to his financial acumen.
What condition does Shane Dawson have?
Dawson engages with a diverse array of media platforms to explore his experiences with body dysmorphic disorder. These include documentaries, vlogs, sketch comedy, music, beauty, and conspiracy theories. Collectively, these platforms reach an audience of 18 million. The total number of views is 9 million, with a combined revenue of 4. 37 billion.
Why did Shane quit YouTube?
Shane Lee Yaw, a YouTuber and author, has released two New York Times best-selling books, I Hate Myselfie and It Gets Worse, and his three channels have collectively accumulated over 4. 5 billion views. In June 2020, YouTube suspended monetization on all three channels and his books were pulled from shelves following a public backlash over controversial comments he had made in the past, particularly regarding underage girls and zoophilia.
Dawson was born in Long Beach, California, in 1988, to two older brothers and grew up in a low-income household. He graduated from Lakewood High School in 2006 and was bullied for his weight in school but later lost 150 pounds in adulthood. He became interested in making videos when he would hand in videos for school projects with his friends.
On March 10, 2008, Dawson created his YouTube channel, “ShaneDawsonTV”. The earliest video on the channel, “Kermit the Frog and Me”, was uploaded about four months later. He worked at Jenny Craig with his mother and brother but was fired in August 2008 after uploading a video of himself pole dancing and showing before-and-after photos of clients, saying that “all these people gain their weight back”. His mother, brother, and six other coworkers were also fired after the company saw the video.
In September, he uploaded a video called “Fred is Dead!”, which has since received over 25 million views. During this time, Dawson performed as various cultural stereotype characters in his skits, including ghetto girl Shanaynay, Ned the Nerd, gangster S-Deezy, Barb the Lesbian, a football jock/bully, an insecure girlfriend, a fashionably bulimic high school girl, Aunt Hilda, gothic girls, trans characters, and Guadalupe/”Fruit Lupe”.
What caused Shane Dawson to get Cancelled?
In a recent development, YouTuber Shane Dawson, who was previously canceled in 2020 for promoting segregation of children and making inappropriate jokes about minors, has since resurfaced. He is now making jokes about the 12 embryos he and his wife created during their surrogacy process.
Who are the highest paid YouTubers?
In 2023, YouTube’s top-earning YouTuber was Jimmy Donaldson, earning around 82 million U. S. dollars. Comedic duo Rhett and Link followed with 35 million U. S. dollars. Ryan Kaji, a 12-year-old YouTuber, earned 35 million U. S. dollars in the past year, surpassing YouTuber Jake Paul. YouTube, created in 2005, has become one of the most popular social networks globally, with approximately 868 million users in 2023. The most-subscribed channels include video game commentators, comedy creators, children’s-specific channels like Cocomelon, Kids Diana Show, and Like Nastya.
Beauty and skincare YouTubers like Sandra Cires Art and Jeffree Star have over 15 million subscribers. U. S. children spent over 80 minutes per day on average watching YouTube content in 2023, with channels like Cocomelon and Kids Diana Show showcasing professional video production values and full-time work commitment.
📹 The Conspiracy Collection Reveal | Jeffree Star x Shane Dawson
We’ll be at Mall of America on Nov 2nd to celebrate the palette! Catch up on ALL episodes here!
Shane’s series is beyond boring which really hurts me to say because I love him and his personality, but it was so underwhelming. I just want a 10-20 minute article about the government spying on us and a celebrity who sold their soul or whatever, it’s so entertaining to watch even though I don’t believe half of it.
You keep complaining that it’s “just an hour long advertisement”…. It was clear from the beginning this was a documentary on HOW MAKEUP IS MADE. Like the process of how it’s made, how much money is involved, and to show this it was obvious that it would be based around Shane creating his makeup line. Stop trying to make this into something negative.