Mascots can earn up to $50 a game and can also earn their wage by promoting the team brand, producing sponsorships, making public appearances, and attending community events. To engage your target audience and strengthen your brand, consider designing digital campaigns to obtain leads and convert. Building a network is essential for anyone wanting to become a mascot, and using your mascot on social channels can help.
A mascot’s personality is just as important as its visual design, so craft a backstory, define its likes and dislikes, and give it a unique voice. Mastering Mascots is a masterclass that makes it easy for anyone to start making money in the character.
To be a successful mascot performer, learn about brand characteristics, make money as a graphic designer, and explore various ways to sell online. Start your own mascot side business, use social media to increase buzz for your mascot contest, accept invites for tours, and consider a suitable mascot sponsorship. A bespoke mascot costume opens up a range of marketing and merchandising opportunities.
Public appearances at birthday parties are an easy way to generate paid appearances, with most teams offering options including a fee of $50 for each additional hour. Each mascot appearance fee is based on one mascot for 1 hour, with breaks required as needed. By following these tips, you can create a successful mascot that steals the show and contributes to your brand’s success.
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