What Was The Doritos Conspiracy Theory?

The “Dorito Theory” is a controversial social media phenomenon that suggests that eating potato chips is addictive due to the peak of the experience being when you’re tasting them. The theory, which has gone viral on TikTok, posits that the way in which you consume chips can help explain unhealthy behaviors across all areas of your life. It essentially relates to the feeling of eating a bag of Doritos, where no matter how much you eat, you never really feel satisfied. In fact, the more you eat, the worse you feel.

The theory has been widely discussed on social media, with users like Celeste Aria arguing that “doom scrolling” on social media apps is comparable to eating junk food as both have addictive qualities. The theory establishes a relationship between Doritos and our bad habits, which range from obsessively scrolling on the platform to staying (for pleasure) in a space.

The Dorito Theory highlights how fleeting pleasures like the taste of a potato chip can be addictive because they offer immediate, yet unsatisfying gratification. This theory has caused quite a stir on social media, with some even suggesting that when you reach for chip after chip, what you’re actually looking for is instant gratification.

DoRITOS® is making history with a limited-edition minis COOL RANCH® Zero Gravity Flavored Tortilla Chip, marking the first time the company has made history with a limited-edition mini. CNN has criticized a viral screenshot claiming to be a correction about Ted Cruz, a QAnon pin, and a Doritos chip, claiming it is fabricated.